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UK

The Malthouse, Chadwick Street, Leeds LS10 1LJ

How do you keep Creatives inspired?

Find out how Leeds-based Creative Director, Ben Bateson, encourages fresh thinking in the team by building a knowledge bank.

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Ben Bateson - Creative Director
Rich Marson - Consulting Partner

We asked Leeds-based Chief Strategy Officer,
Rich Marson, what he enjoys most in his role?

Playing with words. I love words. Writing them down. Saying them. Using them to solve problems. To frame something in a new way, tell stories or fire people up. Words are a spark. They connect things. They shed new light. They unlock more words. Create more ideas. Someone once said strategy is words (I think probably Mark Pollard) and I completely agree.