Traditional media agency targeting models are out touch and tend to neglect the messy realities of everyday life. Real people are irrational, unpredictable and emotional. So at IMA-HOME, we go beyond demographic targeting, feeding in layers of contextual and environmental cues to ensure we reach the right people in the right moment, with a message for that moment.

100% unbiased. We prioritise media that our target audience really consumes rather than where agency deals dictate. We focus on value before cheapness. Outcomes over inputs. We create made-to-measure flexible media plans, not off the shelf solutions. Balancing the pillars of price, quality & flexibility with every media buy. If one pillar falls, this is all compromised. Bringing a performance mindset to brand planning and an audience first approach to direct response.