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Curating a space for adidas Delpala x LAFC

Hear about a recent adidas project highlight for Jovi Bathemess, Account Director in New York.

Author

Jovi Bathemess

Date

27.10.2022

adidas_skate_miniramp.JPG

Curating a space for adidas Delpala x LAFC

A recent project highlight for me was the adidas Delpala x LAFC event.

To celebrate the launch of the adidas LAFC Delpala colourway, we were asked to curate the adidas space at the official LAFC Fan Fest at Banc of California Stadium on August, 13th 2022.

We built a custom miniramp that looked like the stadium, with a bespoke goal extension for skateboarding. In addition to the ramp we built product displays, seeding kits and digital assets to launch the campaign and bring the adidas skateboarding team together in a new environment.

Bringing the adidas team together and working with legendary skateboarders like Daewon Song was a major highlight. I had posters of Daewon on my wall as a kid and can’t believe I get to work with him now 20 years later!

lil
sam


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