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Promoting Princes’ products

We’ve been working with global food and drink brand, Princes, to create a new TV advert and we’re pretty damn happy about it.

Author

Leah Groom

Date

06.10.2022

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In the ad, there are four key elements we wanted to get across…

  • Princes’ impressive product portfolio – over 200 SKU’s
  • The numerous ways in which the products can be enjoyed
  • Princes’ heritage – the brand has over 100 years of bringing everyday favourites to families
  • The role Princes plays in modern day mealtime moments

We created a shiny new campaign strapline “There for you, all ways” which helps to encapsulate all of that, and a wider communications campaign with supporting radio, digital and OOH activity taking place over the summer.

You can catch the ad from June across Channel 4, ITV and VOD, or if you can’t wait, you can check it out here.


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