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A fresh approach to dating apps

Helping Bumble launch their first regional campaign, to build a new community outside of the capital.

Services

Channel

Client

Bumble


Real truth

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Bumble brings a fresh approach to dating apps.

Women have to make the first move. Challenging dating’s out-dated rules. The platform prioritises kindness and respect, providing a safe online community for people to build new relationships. Their previous marketing was focused on London. Now they wanted to launch their first regional campaign. Building a new community outside of the capital.

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Real connection

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The brand’s first regional campaign centred around their intimate understanding of dating in five key cities: Manchester, Liverpool, Leeds, Sheffield and Birmingham.

So our hyper-local approach tapped into each city’s dating scene. Reflecting insider knowledge across OOH, radio and digital. We also hooked up with 22 influencers and 16 venues to spread the word, and a little love.

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Real results

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The campaign reached almost 6-million people online across five cities.

Sparking brand love and real love through dates and new relationships.

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