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A running revolution

Introducing a ground-breaking leap forward in sports science

Services

Retail

Client

adidas

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Real truth

01

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Runners are always looking for an edge.

That unique bit of tech that can shave seconds off their run. adidas 4DFWD is that innovation. A ground-breaking leap forward in sports science.

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Real connection

02

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4DFWD deserved a campaign just as innovative.

One that proved the claims were justified. Partnering with researchers at Leeds Beckett University, we let runners experience 4DFWD to its fullest. Designing in-store activations that gave them the chance to learn more about the technology and feel the difference for themselves. From a unique treadmill testing area, to interactive displays. Bringing them closer to the shoe, the technology, and their best run yet.

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Real results

03

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Our toolkit was brought to life, in full, in every European adidas own-store.

603 interactions across the LDN flagship store.

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Relatedwork

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