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Entering Ozworld with adidas

Welcoming consumers into a digital world of self-expression

Services

Retail

Client

adidas

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Real truth

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Gen Z are their most confident online.

Always finding new ways to express themselves. adidas Ozworld is a new collection of sneakers inspired by the digital spaces they call home.

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Real connection

02

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Our mission was to bring Ozworld into the physical world.

Creating a bold global toolkit full of future-facing design. One that inspired shoppers in adidas own stores and JD stores alike. For flagship stores, we took the experience to another level. VR stations, art installations, and virtual avatar exhibitions brought people closer to the metaverse. Building a space for self-expression that blurred the lines between the digital world and reality.

Drag
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An Advantage Smollan Company

Partners

  • Meta Business Partners
  • Google Partner
  • IPA Member Agency

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