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ADIDAS X PHILLLLLTHY

Creating energy around an exciting partnership and a unique product by telling the story of NY creator and artist Philllllthy’s custom NMD colorway, honoring the do-it-yourself ethos of a talented name in the streetwear scene, and the techniques behind his handmade aesthetic.

Services

Retail

Client

adidas


Real truth

01

/ 03

Phillip Leyesa aka “Philllllthy” is making | a name for himself for his unquestionably | unique and vintage-infused customisation. |

To celebrate the launch we created a full campaign including a film, a bank of photo assets and a custom seeding kit. We also helped put together a celebratory dinner for Phil and his friends to wrap the project.

Drag

Real connection

02

/ 03

Telling the story of NY creator | and artist Philllllthy. |

We shot a film in New York tracing Philllllthy’s background, the genesis of his practice and his work on NMD. We planned and executed the shoot and its rollout, then drove the drop with curated seeding packs for influencers designed and produced by IMA-HOME. The seeding packs became a streetwear must-have, and were widely shared. Wrapping the project, we held a celebratory dinner for Phil and his crew that was highlighted in the full video released on launch day.


Real results

03

/ 03

20k Units sold out instantly

35,000 Content views on adidas channel

GLOBAL media coverage


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