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Creating energy around an exciting partnership and a unique product by telling the story of NY creator and artist Philllllthy’s custom NMD colorway, honoring the do-it-yourself ethos of a talented name in the streetwear scene, and the techniques behind his handmade aesthetic.





Real truth


/ 03

Phillip Leyesa aka “Philllllthy” is making a name for himself for his unquestionably unique and vintage-infused customisation.

To celebrate the launch we created a full campaign including a film, a bank of photo assets and a custom seeding kit. We also helped put together a celebratory dinner for Phil and his friends to wrap the project.


Real connection


/ 03

Telling the story of NY creator and artist Philllllthy.

We shot a film in New York tracing Philllllthy’s background, the genesis of his practice and his work on NMD. We planned and executed the shoot and its rollout, then drove the drop with curated seeding packs for influencers designed and produced by IMA-HOME. The seeding packs became a streetwear must-have, and were widely shared. Wrapping the project, we held a celebratory dinner for Phil and his crew that was highlighted in the full video released on launch day.

Real results


/ 03

20k Units sold out instantly

35,000 Content views on adidas channel

GLOBAL media coverage

An Advantage Smollan Company

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HQ: The Malthouse, Chadwick Street, Leeds, LS10 1LJ
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