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Bringing the Moda Way to life for Manchester

Create a holistically integrated place brand for Moda’s first development, Angel Gardens, and activate the brand across all consumer and investor touchpoints.

Services

3D

Client

Moda Living


Real truth

01

/ 03

Photorealistic 3D renders of the apartments and facilities, as well as a VR experience.

Defining and refining the Angel Gardens place brand, we not only reflected the integrity of the Moda masterbrand, but also brought in cultural nods to Manchester’s rich history and site particulars. With a full brand definition from look to voice, we gave Angel Gardens a unique and evocative identity.

Drag

Real connection

02

/ 03

Creating an immersive experience for consumers – raising the bar of development advertising.

We then executed it along every touchpoint in the launch strategy, both physical and digital. Brochures were created alongside a social and media strategy to generate interest. While SEO-optimisation allowed potential residents to discover more and register their interest.


Real results

03

/ 03

171% increased monthly traffic to the website

6,000 new users visiting the site every month

10% PPC click through rate

376 new enquiries per month

Relatedwork

View all work

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