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Pizza? Yeah, we go to town on it

Keeping the UK’s No.1 frozen pizza brand at No.1.


Creative - Strategy


Chicago Town

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Real truth


/ 03

Chicago Town is the UK’s No.1 frozen pizza brand.

But faced with stiff competition from takeaway delivery apps, they needed to remind people what they’re all about. All-American heritage and the gooey, messy goodness of their pizzas.


Real connection


/ 03

Chicago Town don’t just make pizza.

They go to town on it. Layering properly delicious toppings over gloriously melted cheese. So that’s what we put centre stage. No people. No props. Just close ups of the good stuff. Every single mouth-watering mouthful. With TV, VOD and cinema activity accompanied by Frank Sinatra’s classic ‘My Kind of Town’.

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Real results


/ 03

+ 29% brand share

+ 11% brand value

60% growth in weeks following campaign


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