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Pizza? Yeah, we go to town on it

Keeping the UK’s No.1 frozen pizza brand at No.1.

Services

Strategy - Creative

Client

Chicago Town

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Real truth

01

/ 03

Chicago Town is the UK’s No.1
frozen pizza brand.

But faced with stiff competition from takeaway delivery apps, they needed to remind people what they’re all about. All-American heritage and the gooey, messy goodness of their pizzas.

Drag

Real connection

02

/ 03

Chicago Town don’t just
make pizza.

They go to town on it. Layering properly delicious toppings over gloriously melted cheese. So that’s what we put centre stage. No people. No props. Just close ups of the good stuff. Every single mouth-watering mouthful. With TV, VOD and cinema activity accompanied by Frank Sinatra’s classic ‘My Kind of Town’.

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Real results

03

/ 03

+ 29% brand share

+ 11% brand value

60% growth in weeks following campaign

Relatedwork

View all work

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