Since then, our partnership has helped them become Trip Advisor’s No.1 airline in the UK - with 100 aircraft. While sister brand Jet2Holidays is now the nation’s second’s largest tour operator.

It’s a truly collaborative partnership that sees us manage every aspect of their marketing strategy. From brand-building to destination and hub-activation campaigns. Since 2016, we’ve captured the hearts and minds of holidaymakers to capitalise on the soaring popularity of Jet2Holidays. The ‘Hold my Hand’ campaign works through all advertising channels, Jet2’s internal teams and multiple partners.