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Making breakfast even KINDer

Getting the country off to a great start with a feel-good product launch.





Real truth


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Breakfast has long been considered the most important meal of the day.

But shifting lifestyles and attitudes have taken a big bite out of that position. Today more and more of us quickly eat breakfast on-the-go or at work. KIND Breakfast reflects these changes. Nutrient-rich bars packed with super grains, they really deliver the morning goods.

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Real connection


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More than just serving breakfast without the bowl.

We wanted to get the country off to a ‘good start’. Using social, sampling and OOH to create a ripple effect of positive energy that encourages people to enjoy a nutritious start to their day. Eaten at home, on-the-go or at work, KIND Breakfast makes it a good morning. Setting people up with the power to enjoy a full day of kindness. Making the waking world a little kinder.

An Advantage Smollan Company

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