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Making Tesla’s future homes relevant to today’s market

To ensure consumers in different European territories could relate to CGI imagery of Tesla’s new solar panel and power wall products.

Services

3D

Client

Tesla


Real truth

01

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Our photorealistic 3D render challenge

Working with Tesla employees native to the regions, we designed and modelled bespoke 3D homes that were in-keeping with the style of the different areas so they resonated with our consumer groups.

Drag

Real connection

02

/ 03

Power wall is a battery that stores energy, detects outages and automatically becomes your home's energy source when the grid goes down.

Specific software packs were used to create the surrounding terrain of the area. We were then able to use the Power Wall Unit and Solar panels we had modelled in these everyday environments, paying close attention to the light and render of the final image, making them feel as realistic as possible to the consumer.


Real results

03

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An extremely cost and time effective way to showcase Tesla’s products that still resonated with the individual audiences. Rather than a crew visiting each location and installing the products for the shoot, CGI enabled a much quicker and effective solution.

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