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Supporting the fastest growing soft drinks brand

Helping reach and build grassroots communities and create enthusiastic and loyal brand advocates. 




Rubicon Raw

Real truth


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Our goal was to take this conventional product and establish brand value and targeted awareness with a meaningful campaign.

Through our in-depth planning process, we uncovered the insight which suggested that consumers were looking for an alternative to the BCE (big can energy drink) who were rejecting the stereotypes of ‘teenage rocket fuel’ and wanted to source a more natural alternative.​


Real connection


/ 03

We created an idea with longevity, inspired by the power of the natural world that encouraged consumers to Be A Force of Nature.

Positioning Rubicon RAW as the energy drink that lets you unlock your RAW energy. We needed to authentically be part of the consumers world. We therefore developed several original content series around the sports Rubicon RAW’s target market were interested in: surfing, hiking, biking and snow sports.

Real results


/ 03

20k Cans sampled

60m Impressions and reaching over 8 million people

20% Brand awareness in its first 10 months in market


View all work

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