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Bringing skincare power to the people

From The INKEY List’s first-ever campaign to a real glow up. Helping everyone feel better in their skin.

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Channel

Client

The INKEY List

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Real truth

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Beauty brand The INKEY List exists for the curious and the confused.

They help people make better decisions for their skin, so they can feel better in their skin.

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Real connection

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We launched their first-ever campaign – Knowledge is your power.

Alongside TV, social and guerrilla, we also built their first e-comm site. In just three weeks. Empowering and enabling customers to build personalised skincare routines. More recently, we gave INKEY a real glow up. From sharing their knowledge to showing up for their customers. When it comes to identifying their needs and helping them get beautiful results, INKEY is all in.

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Real results

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42,451 skincare recipe builds in just 2 weeks of going live

10 million impressions in just 2 weeks of going live

15,000 new Instagram followers

Engagement videos outperforming industry benchmarks by 377%

Relatedwork

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An Advantage Smollan Company

Partners

  • Meta Business Partners
  • Google Partner
  • IPA Member Agency

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