General enquiries

  • +44 (0)113 275 3912
  • [email protected]

Become a client

Bringing skincare power to the people

From The INKEY List’s first-ever campaign to a real glow up. Helping everyone feel better in their skin.




The INKEY List

Case Study Assets Carousel Image 2 2208x1400px.jpg

Real truth


/ 03

Beauty brand The INKEY List exists for the curious and the confused.

They help people make better decisions for their skin, so they can feel better in their skin.

Image Cascade 3 1088x1400px.jpg

Real connection


/ 03

We launched their first-ever campaign – Knowledge is your power.

Alongside TV, social and guerrilla, we also built their first e-comm site. In just three weeks. Empowering and enabling customers to build personalised skincare routines. More recently, we gave INKEY a real glow up. From sharing their knowledge to showing up for their customers. When it comes to identifying their needs and helping them get beautiful results, INKEY is all in.


Real results


/ 03

42,451 skincare recipe builds in just 2 weeks of going live

10 million impressions in just 2 weeks of going live

15,000 new Instagram followers

Engagement videos outperforming industry benchmarks by 377%


View all work

An Advantage Smollan Company

© IMA-HOME 2023
HQ: The Malthouse, Chadwick Street, Leeds, LS10 1LJ
  • Modern Slavery Act
  • Privacy Notice
  • Gender Pay Gap Response